Description
Recognizing Advertising in the Service Industry! 
As a service industry marketing professional, the 18th Annual Service Industry Advertising Awards is your opportunity to test your programs and campaigns against the best in the country. A national panel of industry specialists will review each piece; judging creativity, marketing execution and message impact. SIAAwards is the only advertising awards to specifically recognize the advertising achievements in the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. The service industry is adding a significant contribution to marketing and advertising. SIAAwards recognizes the creativity and communication accomplishments of the service industry.
Instructions
1. All qualified entries must relate to the service industry and comply with the competition’s requirements. Entries must have been run or produced during the 2020 calendar year.
2. There is no limit to the number of entries an institution or agency may submit.
3. ONLINE ENTRIES: Please go to www.SIAAwards.com and follow the easy to enter instructions. You may attach any creative using a PDF, electronic attachment, Dropbox, Hightail, or any other digital transfer application. If you have multiple pieces you may create a zip file. If you have a large file, please compress the file before transferring.
4. Multiple entries can be entered all at once. Once you have completed all your entries, you will be asked to check out. Then, you will be asked to either pay online using PayPal or to be invoiced. Paying by PayPal is easy, as PayPal accepts any credit cards. Should you choose the invoice option, you will receive an invoice via email.
5. Deadline Dates/Fees: $40 Early Bird must be received by October 25, 2020. ($65 for Campaigns.) $50 Regular Rate must be received by November 16, 2020. ($75 for Campaigns.) $60 Late Entry must be received by December 11, 2020. ($85 for Campaigns.)
6. PHYSICAL ENTRIES: You may enter your entries directly to us via US Mail, FedEX, UPS, or any other carrier. TWO COPIES of the registration form must be attached to each entry.
Registration form may be photocopied. Please place all your entries and payment in a shipping package or packages. One payment for all your entries should also be included in an envelope marked ENTRY PAYMENT. You may pay with check or credit card (To pay by Credit Card: Photo copy a registration form and fill out the Credit Card information section at the bottom, right-hand portion. Make Checks payable to Service Industry Advertising Awards.
FEI #58-1581819
For W-9 call our office at 770-457-6106 or email info@siaawards.com
Address entry package to:
SIAAwards
4651 Woodstock Road, Suite 208-210
Roswell, GA 30075
7. Entries cannot be returned and become the property of Service Industry Advertising Awards .
Format Requirements
PRINT MATERIALS: (including newspaper, magazine , logo/letterhead, posters, and outdoor transiVblilboard.)
Mount all entries on display board (do not exceed 2-inch border) with 2 copies of the registration form attached securely to the back. Originals or reproductions may be submitted.
• Digital Option: Submit entries on flash drive as a PDF.
• Online Option: Submit entries online at www.SIAAwards.com.
COLLATERAL MATERIALS:
(including direct mail, annual report, newsletter, publications, imprinted materials, calendar, and other.)
• Place materials in an envelope and staple 2 copies of the registration form to the outside of the envelope.
• Digital Option: Submit materials on a flash drive as PDF.
• Online Option: Submit entries online at www.SIAAwards.com.
WEBSITE: If your website is not complex, a URL printout may be submitted. If it is complex, please put the URL on a flash drive so the judges may link to the website.
• Online Option: Submit materials online at www.SIAAwards.com.
NEW MEDIA/SOCIAL MEDIA: May be submitted as a URL printout, if not too complex. If it is complex, may be submitted as a screenshot, print or links on a flash drive. New Media includes: podcasts, pop-up advertising, Email blasts, and flash media. Social Media includes: Facebook, Twitter, lnstagram, blog sites, and other social media.
• Online Option: Submit campaign entries online at www.SIAAwards.com.
ELECTRONIC ENTRIES: (including radio, television and special video production.)
RADIO: Submit entries on a flash drive. Wrap two copies of the registration form around the ads. Multiple entries of the same type may be put on one format as long as two copies of the registration form are attached for each entry. Please attach registration forms in the order spots will be heard.
• Online Option: Submit entries online at www.SIAAwards.com.
TELEVISION AND SPECIAL VIDEO PRODUCTION: Submit entries on a standard DVD or flash drive, in MP4 or MOV format. Wrap two copies of the registration form around the entry. If more than one commercial or video production of the same type is to be submitted, please attach two copies of the registration form for each entry and put in viewing order. Do not mix single, series and special production on same DVD.
• You may enter a YouTube or video address, simply enter the YouTube or video address on a flash drive.
• Online Option: Submit entries online at www.SIAAwards.com.
MULTI-MEDIA CAMPAIGNS: Including total public relations campaign, total advertising campaign, integrated marketing campaign, and COVID Marketing Campign.
• Multi-media campaigns should use at least two mediums. Refer to the appropriate entry format instructions for mounting and submission requirements.
• Place all components in a large envelope and attach two copies of the registration form to the outside of the envelope.
• Early Bird Campaign Entry Fee is $65. (Received by October 23, 2020.) Regular Campaign Entry Fee is $75. (Received by November 16, 2020.) Late Campaign Entry Fee is $85. (Received by December 11, 2020.)
• Online Option: Submit campaign entries online at www.SIAAwards.com.
Categories:
1. Newspaper Advertising–Single
2. Newspaper Advertising –Series 3. Magazine Advertising–Single 4. Magazine Advertising–Series
5. Publication
6. Newsletter
7. Direct Mail
8. Annual Report
9. Poster
10. Installations-Design and build-out of temporary or permanent branded environment. Examples might include kiosk, art exhibition, trade show exhibit or retail store.
11. Outdoor-The outdoor display of advertising messages, notices or events, commonly associated with mass (outdoor) audiences on sidewalks, streets, roadways, Mass Transit/Airlines, public venues such as malls, airports, train/bus stations, places of business, stadiums, arenas, etc. Does not include posters described in category.
12. Special Event Materials-Promotional and/or informational items, usually relating to a specific event/affair at a given location, date, time, etc. They must be entered in their respective categories.
13. Advertising Industry Self-Promotion Out-Of-Home-Any public service out of home advertising, including outdoor boards, transit advertising and posters.
14. Brochure
15. Logo/Letterhead Design
16. Calendar
17. Other: Misc. Collateral, Special Promotional Materials
18. Imprinted Materials-T-Shirts, Hats, Pens, Mouse Pads, etc.
19. Website
20. Website Refresh
21. Social Media Content (Facebook, Twitter, Linkedin, Pinterest, Google+, etc.)
22. Mobile Media Content
23. Blog Sites
24. Podcasts
25. Employee or Staff Recruitment
26. Online Publications (Magazine, Newsletters, etc.)
27. Digital Video Ad-Less than 2 minutes
28. Digital Video Ad-More than 2 minutes
29. Streaming/On Demand Content
30. Electronic Advertising
31. Online Display Ad
32. E-Publication
33. Miscellaneous Interactive Media
34. Radio Advertising–Single
35. Radio Advertising–Series
36. Covid Response Materials
37. Equality & Diversity Promotion
38. Television Advertising–Single
39. Television Advertising–Series
CAMPAIGN CATEGORIES:
40. Total Public Relations Campaign
41. Total Advertising Campaign
42. Integrated Marketing Campaign (Two or more channels, Print, Web, Video, Social Media, Internet, etc.)
43. COVID Marketing Campaign
44. Total Digital Marketing Program
NEW CATEGORY ADDITION:
45. New Media – podcasts, pop-up advertising, Email blasts, and flash media.
